Now that we’re settled into the year, is 2025 going to be the year for a fresh new look for your business? Or perhaps you’re just starting out and not sure where to begin when it comes to branding and design.
Well first, let's understand what we mean when we say “design.” Everything around us has been designed in some way or another, but we want to focus on the graphic design side. Why is this important to a business? Good design enhances your image, strengthens your branding, and makes your business more memorable. That’s why we always recommend a consistent mix of print and digital design.
Why good design is important
Customers are more likely to recognise your brand when it maintains a clear and consistent visual identity. A well-designed logo, cohesive colour scheme, and thoughtful typography create an immediate link between your business and the positive experiences associated with it. This consistency not only strengthens brand recognition but also conveys professionalism and reliability. When the elements of your branding are thoughtfully aligned, they signal to customers that your business is well-organised and trustworthy. Just a quick glance at your logo or brand colours can trigger these memories, reinforcing trust, familiarity, and confidence in your services.
In addition to improving brand recall, strong design can also streamline your marketing efforts. Customers who have a positive perception of your brand are more inclined to trust and engage with new products or services. This means you can introduce new offerings more efficiently, as customers naturally extend their trust to anything that carries your familiar branding. Clear brand guidelines, templates, and design systems also make your team’s life easier. These elements create consistency, making it simpler for customers to recognise, navigate, and engage with your brand while providing a reliable framework for your marketing efforts.
Digital design
Digital design includes everything from your company logo to social media graphics, email newsletters, and any other design that isn’t physically printed. Why does this matter? Digital assets reinforce your branding, ensuring your business looks cohesive and professional across all platforms.
A strong digital presence not only makes your business more recognisable but also guides your audience towards action. Whether it’s visiting your website, signing up for a newsletter, or making a purchase. Good design captures attention, sets you apart from competitors, and leaves a great first impression.
Design for print
Even though there is a heavy lean towards digital content, print marketing remains an effective way to connect with your audience. Whether you’re distributing flyers around town or handing out business cards, print materials create a tangible connection with your community. Plus, not everyone is online, so print ensures your message reaches a broader audience.
Unlike digital ads that can be easily scrolled past, print materials leave a lasting impression. There’s something special about tangible materials, and people tend to remember things they’ve physically held and read, making print an excellent tool for brand recall. It also allows for more creative expression with different paper types, finishes, and formats, giving your brand a personal and trustworthy feel.
By combining both print and digital design, you can create a seamless brand experience that strengthens recognition and trust.
How we can help
At Purple, we specialise in both print and digital design - everything from printed flyers, brochures, posters, and business cards, to digital assets such as logos, newsletter templates and social media graphics. If you would like to get started on your next graphic design project, we would love to be part of the journey! Get in touch with us to get started 👇
📞01748 821888
📨hello@purplecs.com
You can also check out some of our recent works!
Our work