Earlier this week we talked about a long term client, Ground Flat Stock, who had their website updated and today we are excited to tell you about another client who have also recently updated their website, The Georgian Theatre Royal.

The Georgian Theatre Royal is located right here in Richmond and is the oldest Theatre in the UK in its original working form. The beautiful theatre plays host to a variety of plays and performances throughout the year including their famous Christmas Pantomime and is also available to hire for weddings!

We launched the Georgian Theatre Website in 2013 and since then it has continued to grow and evolve with the most recent update accounting for the biggest change. The changes have been to both the design and the structure of the website.

The homepage has been redesigned with handy buttons added to help users quickly navigate to key areas of the website as well as prominently displayed call to action in the form of a ‘Book Now’ button added to the header. A newsletter signup has also been added to the website that integrates with a Mailchimp account and allows users to sign up and be updated on all the news from the Theatre. A Twitter feed has also been added to the homepage that help keep the homepage content fresh and regularly updated.

As well as these changes to the design of the website the page structure has been revisited with the view to make it more user friendly. Dropdown options have been added to the menu that mean it is much easier to navigate particularly for users on mobile phones and tablets which accounted for over 53% of the traffic to the website in the last year.

We think the updates on the website all help to create a website that is not only visually very striking but is also very easy to use. If you would like to have a look at the changes then visit the Georgian Theatre Royal website, and while you are there why not book tickets to see some of the fantastic shows they have this Spring/Summer!

Clare Allen, Chief Executive Officer at the Georgian Theatre Royal had this to say about working with Purple:

‘The Georgian Theatre Royal has worked with Purple Creative for many years, but this was my first experience of working with the company as they redesigned our website and updated its infrastructure. It was a complex job, which Sarah and the team at Purple Creative made easy – and even enjoyable! The designs were sympathetic to the Theatre’s diverse audiences and the resulting website is now modern, user friendly and fit for purpose for our beloved organisation.’